USIE: MONOPOD & CARRIER
Branding | Packaging | Illustration
The US-ie was created to re-image the monopod and make the packaging re-usable as a carrier. When users take a “selfie” it refers to taking a photo of just themselves. The US-ie refers to a community term that means to take a photo of “us”. We encourage our users to explore and take photos with a group of friends, family, landmarks, and any awesome adventure they encounter. This packaging creates a new way of looking at a selfie-stick and reminds buyers that there is a world of things to record that aren't themselves. Some are packaged with specific cities, like Chicago and Minneapolis, and come with a map on where they can take a "US-ie".